Launching a Major Events organisation in the midst of a global pandemic may seem like an odd decision, but the organisation that officially opened its doors today has its eyes firmly set on producing and attracting events to the Gold Coast from 2021 and beyond.
Major Events Gold Coast (MEGC) is a result of the amalgamation of three City of Gold Coast entities, Surfers Paradise Alliance (SPA) est. 2000, Connecting Southern Gold Coast (CSGC) est. 2010 and Broadbeach Alliance (BA) est. 2002. Three entities with a long, long history of producing events for our city.
The MEGC team is now a force of innovative event specialists, determined to ignite the city with a vibrant array of festivals, sporting and cultural events that embrace diversity and showcase the Gold Coast as a world-class, global events destination.
Chief executive Jan McCormick said her organisation would work to ensure all tourism areas of the Gold Coast benefited.
We’re doing this to ultimately drive great visitation back into our city and we will try as much as possible to attract events across the city.
Mayor Tom Tate praised the function of MEGC.
This is the best of the best that’s going to be formulating events on the Gold Coast. You look at the quality of the board, the people who are going to be running it, the CEO….. The days of having our events calendar not coordinated is gone because it’s going to be run by one organisation
Bringing three separate organisations into one would be a more efficient use of ratepayer funds. It’s better value for ratepayers because you only need one overhead instead of having three.
Major Events Gold Coast is looking forward to sharing exciting news about its events and festivals for 2021 and beyond. Follow them on Facebook, Instagram, Linkedin and Twitter and sign up for the MEGC newsletter via the website