16 July, 2021

Groundwater Country Music Festival welcomes high profile partners in 2021

Groundwater Country Music Festival partners with P&O Cruises again in 2021

Groundwater Country Music Festival welcomes high profile partners in 2021

Groundwater Country Music Festival (CMF) is rising again, and with the support of some high profile brands.

After cancelling the 2020 festival due to COVID-19, Major Events Gold Coast is thrilled to welcome back P&O Cruises, Ariat and Oracle Boulevard as major partners for Groundwater CMF, 12-14 November 2021.

P&O Cruises

P&O Cruises are leaders in the Australasian cruise industry and have established themselves as the region’s only “home brand” and experts in delivering memorable cruise holidays since 1932. P&O’s involvement with Groundwater CMF enables them to connect their brand and their yearly country cruise with the festival’s passionate and highly engaged audience of Country Music lovers.


Ariat is an award-winning industry leader in the manufacture of innovative performance equestrian footwear, apparel and belts. Inspired by western fashion trends, Ariat products are sold in a network of retail outlets throughout the world. This year, they will return to Groundwater CMF with the Ariat Merchandise Tent, giving attendees the opportunity to shop their iconic country-style clothing while listening to their favourite country music artists, all in the one place.

Oracle Boulevard

Oracle Boulevard is one of the Gold Coast’s premier shopping and dining precincts, featuring a number of boutique stores and award-winning restaurants, bars and cafes. Located in the heart of the festival, Oracle Boulevard in conjunction with Major Events Gold Coast will provide a stage featuring key festival artists in the dining precinct, delivering additional opportunities for stakeholders to leverage the festival offerings.

Major Events Gold Coast recognises that partnerships are guided by a shared vision and purpose. As event organisers, we seek to identify synergies and engage with brands that will not only resonate with our attendees but elevate the festival.

If you’re interested in partnering with Groundwater CMF or any of our other owned events, please contact us here.

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