After being cancelled last year due to COVID-19 multi-award-winning Blues on Broadbeach is BACK!
Produced by Major Events Gold Coast, Blues on Broadbeach is one of the largest free music festivals in Australia providing festival-goers over 200 hours of entertainment across 11 stages and venues throughout Broadbeach on Australia’s Gold Coast.
In response to the ongoing impacts of COVID-19 Blues on Broadbeach has been re-imagined with the outcome being an innovative COVID safe festival design.
Planning a major event in the midst of a pandemic has been challenging, but the reward of months of planning and hard work to bring back a multi-day music festival will be incredible.
Check out the changes we’ve made to this year’s Blues on Broadbeach to ensure we got COVID approval and the stamp of ‘Good to Go’, while providing the best experience for our loyal fans, artists, sponsors and suppliers in 2021:
The two main park stages will be enclosed with daily check in and wrist banding required prior to entry
Limited seating will be provided at all stages to assist social distancing measures
Introduction of new event offerings, including ‘Dine & Watch Precincts’ which will see restaurants and bars extending out onto designated roads to help create that Blues buzz while also encouraging visitation to local businesses, which is an economic driver of Blues on Broadbeach
An additional screen with a live feed of the Kurrawa Park Stage will extend the festival footprint and assist with capacities
Communications plans have been updated with an emphasis placed on educating festival-goers on what their re-imagined festival experience will be, the need to maintain social distancing and general well-being messaging
“After a hiatus on live music for far longer than what we had hoped we are so excited to welcome Blues on Broadbeach back in 2021. Planning and getting ready to deliver an event with a past attendance of 200,000 over four days during a pandemic has been a completely new experience, but it is one our team have embraced. We can’t wait to welcome our loyal fans, amazing artists, suppliers and sponsors back.”
– Jan McCormick, CEO Major Events Gold Coast
Blues on Broadbeach is on May 20 -23, 2021. Click here for more information.